{"id":106,"date":"2013-07-05T18:37:27","date_gmt":"2013-07-05T18:37:27","guid":{"rendered":"http:\/\/enr.me.uk\/fromthenegative\/?p=106"},"modified":"2013-07-05T18:46:05","modified_gmt":"2013-07-05T18:46:05","slug":"conde_nast","status":"publish","type":"post","link":"https:\/\/enr.me.uk\/fromthenegative\/2013\/07\/05\/conde_nast\/","title":{"rendered":"Coming into Fashion: A Century of Photography at Cond\u00e9 Nast"},"content":{"rendered":"

‘The essential function of a photograph is to be reproduced in a magazine.’ Alexander Liberman<\/a>, art director, Vogue.<\/em><\/p><\/blockquote>\n

Fashion photography from the archives of the Cond\u00e9 Nast<\/a> publications – including Vogue<\/a> and Glamour<\/a> magazines- is on show at the City Art Centre in Edinburgh from the 15th of June until the 8th of September<\/a> as part of the Edinburgh Art Festival<\/a>.<\/p>\n

“I was looking at strong, powerful works which announced the mature work of these photographers,” said exhibition curator Nathalie Herschdorfer<\/a>.<\/em> “There is a\u00a0Helmut Newton\u00a0style, a\u00a0David Bailey\u00a0style, a\u00a0Peter Lindberg\u00a0style, a\u00a0Miles Aldridge\u00a0style. The works in the show announce the best of these styles. This is a walk through the 20th\u00a0Century because looking at fashion images shows also the way that the society has changed and evolved.\u00a0Each image tells a story and invites us to engage with it, but it also encapsulates something of the tastes, the aspirations and the dreams of its time.”<\/p><\/blockquote>\n

\"Coming<\/a>

Coming Into Fashion, by Nathalie Herschdorfer – Thames and Hudson<\/p><\/div>Book available from Amazon<\/a> <\/p>\n

“Mr Cond\u00e9 Nast understood that a powerful cover would bring him more readers,” said Herschdorfer.<\/em> “The first\u00a0Vogue\u00a0covers are works of art. In the early Twenties, he realised what the photographic medium could bring to his magazines. He was a man of his time and was looking ahead. He wanted to work with people who were talented artists and not necessarily good practicians.\u00a0The vision of the photographer was recognised as a value, then the photographer was asked to adapt it to the magazine’s needs.”<\/p><\/blockquote>\n

Cond\u00e9 Nast initially hired\u00a0the Baron Adolf de Meyer<\/a>, Edward Steichen<\/a>, Irving Penn<\/a> and\u00a0William Klein<\/a> in the early 1900s, his publications would then go on to work with the likes of Horst P. Horst<\/a>, Man Ray<\/a>, Lee Miller<\/a>, David Bailey<\/a>,\u00a0Cecil Beaton<\/a>, Norman Parkinson<\/a>, Albert Watson<\/a>, Erwin Blumenfeld<\/a>, Richard Avedon<\/a>, Helmut Newton<\/a>, Deborah Turbeville<\/a>, Guy Bourdin<\/a>, Mario Testino<\/a>, Corinne Day<\/a> and\u00a0S\u00f8lve Sundsb\u00f8<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

‘The essential function of a photograph is to be reproduced in a magazine.’ Alexander Liberman, art director, Vogue. Fashion photography from the archives of the Cond\u00e9 Nast publications…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3,23],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","hentry","category-art","category-exhibitions","category-photography"],"_links":{"self":[{"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":10,"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":114,"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/posts\/106\/revisions\/114"}],"wp:attachment":[{"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enr.me.uk\/fromthenegative\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}